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    What's in a Name? 

    The name of a company is important. It sets the tone about who you are and the culture of your team. Our customers ask us two things:

    1. How do you pronounce it?

    When you look up the phonetic spelling of Jakt you find - /jakt/ - super helpful, right? In the States, we pronounce it just as you would if you jacked up your car to change a tire. In Norway and Sweden, it is pronounced /yacht/. 

    2. What does it mean?

    We're Jakt to tell you what Jakt means! To be Jakt is to be completely and intensely enthusiastic, exhilirated, or excited about something. Those who are jakt all of the time know this; being jakt is the epitome of all being. When you're jakt, there is no limit to what you can do! 

    In Norway and Sweden, Jakt means hunting...pretty cool play on words, huh?

    So to take it one notch further, our founders' two boys are named Hunter and Jack...whaaat??? I know...I just blew your mind!